Launching a Blog – From a Non-Techie Perspective

Are you considering launching a blog? I obviously took the plunge, but I had a false start about a year or so before I actually launched. In my first attempt, I did some research, decided on using WordPress, bought a domain name and paid for a hosting service. In the first couple of days of trying to set up the technical side of the blog I got totally overwhelmed and decided it wasn’t for me. I got my money back and moved on with life…never to think about blogging again, or so I thought.

This post contains affiliate links. For more information, see my disclosures here.

#startablog #launchablog #blogging #wordpress #genesis #buildingaframework #siteground #ourhappyhiveTake 2

Fast-forward a year or two and starting a blog came on the scene again. Having learned a little from my previous 72-hour stint in blogland, I decided to do things differently this time. I still wanted to use WordPress and I still needed a domain and hosting company, but I decided to invest a little on the front end and get some technical help. Boy was it worth it!

My Journey As a Non-Technical Person

As a non-technical person, below are the steps that I took, decisions points I encountered, and services/vendors I used to launch my blog. I’ve had a good experience with all and would recommend them to anyone.

Cliff Notes

Disclaimer, there are entire courses on launching a blog…(I’ll recommend one of them in this post,) think of this as the “Cliff Notes” version. There’s a ton that to be said on this topic. My goal is to scratch the surface and summarize at a high level the basic order of the steps in hopes of helping someone else out that’s trying to put all of the pieces together.

#startablog #launchablog #blogging #wordpress #genesis #buildingaframework #siteground #ourhappyhive

Blog Foundation

These are the four main things I did before I ever paid a dime to a hosting company or other vendor. They are critical to launching a blog

  1. Determine Niche / Blog Focus
  2. Brainstorm a list of post topics
  3. Brainstorm and check availability of potential domain names. (I had a list of 150+ names.) Lean Domain Search and Panabee were two tools I used to help brainstorm names and check availability.
  4. Check availability of social media account names. Ideally, you’ll be able to have the same name across all of your accounts, for example, I have

Unfortunately, Our Happy Hive was already taken on Instagram, so I did modified by adding my personal name on the end.

Two tools that can help you check availability of social media accounts are and KnowEm.

Technical Infrastructure (Scary Stuff Part 1)

Web HostingFrom my perspective, these were dangerous waters. I could break out in a cold sweat just thinking about it. These steps are not sequential and can be done in any order.

  1. Secure domain name / Decide on hosting company – These items could be done in two separate steps with two different companies or through one company. I purchased my domain through the Site Ground (hosting company) so it was one step for me.  They have been so easy to work with.  The set up wasn’t intimidating and they’ve helped with a couple of updates I needed to make as well.  All was super easy!
  2. Secure Social Media Accounts – decide which accounts you want to have and go through the process to create the account. You don’t have to use them right away, just get them teed up for when you do want to go public. Note: You’ll most likely want to set up a business account vs. personal account.
  3. Decide on blogging platform – there are a few platforms out there, but Blogger and WordPress are the big ones. One third of all websites are built on WordPress. Based on the reviews I read, I decided to go with and am very happy with it.


Blog Design (Scary Stuff Part 2)

Now that you have your domain and platform, it’s time to populate your site. Need I remind you, the technical side is what caused me to break out in cold sweats and literally stop before I even started the first go-round. So, I spent about $200 to purchase a theme and installation package from 17th Ave. Designs. It was the best decision and totally worth it!!! They customized the look and feel of my sight by changing the color, uploading my about me picture, setting up my categories the basic layout of my blog, and connecting it to all of my social media accounts. #worthit

  1. Decide on a Framework –this is a code library that enables the functionality of your blog. Based on my research, I learned that Genesis is one of if not the best. It’s a solid, clean, fast loading and a secure option.
  2. Decide on a Child Theme – this is where you customize the layout and appearance of your theme. This is where I employed 17th Ave Designs. There are many man blog designers out there, but not all build themes for Genesis. So, if you don’t go with 17th Ave Designs, but have decided to use Genesis, you’ll need to make sure the theme you want is built for Genesis.

Note: It was confusing to me if I needed to separately purchase WordPress and Genesis. The good news is, I didn’t. WordPress was included in with Site Ground host and Genesis was installed by 17th Ave Designs.

Final Thoughts

One last thing I’d like to mention, another tool that was super helpful to me was the Building A Framework course by Abby Lawson of It was a safe place for me and really translated some of the technical things I needed to do on my own into a language I could understand. They offer 9 video modules, which I highly recommend. They show screen shots, and walk you through a ton of tips, tricks, and requirements for launching a blog. Their blog is set up on Genesis, so it was really easy to follow exactly what they did and configure for my site.





This post contains affiliate links. For more information, see my disclosures here.


Site Ground

17th Ave. Designs

Building A Framework

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    • Melissa @ Our Happy Hive says

      February 6 at 4:51 pm

      Thanks Emily! I can’t recommend “Building A Framework” enough! It was a huge help!

  1. Lori says

    February 6 at 5:07 pm

    This is so relatable to me! When I started blogging I really had no idea how to run a website. But there are so many courses and posts (like this one) to help you along the way.

    I’m so grateful for that because it is a very technical process that can be challenging at times. I never thought 5 years ago that I would learn so much about writing html code and all the other behind the scenes technical aspects of blogging. Thank you for this helpful post!

  2. Ashley says

    February 6 at 9:39 pm

    These are all great pointers. As a new blogger and “non-techie” myself, I totally agree with all of the steps you have laid out here. It was a much bigger and more difficult process with a pretty steep learning curve but was so worth it. Blogging is so fun! Good luck to anyone starting soon!

  3. Gemille Sleweon says

    February 7 at 1:15 am

    As someone looking to enter the blogger world, i found thus very informative and helpful. Thanks for sharing.

    • Melissa @ Our Happy Hive says

      February 7 at 5:36 am

      Gemille, I’m glad it was useful! Best wishes with blogging should you decide to start the journey!!!

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